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Why Fighting for Kindness is Good Business– And What It Means for Your Next Team Meeting

Workplace Coaching
|
August 8, 2025
by:
Nikka Santos

When Google set out to crack the code on what makes teams extraordinary, they did what Google does best: they got ruthlessly analytical about it. Armed with spreadsheets, algorithms, and a data-driven approach that would make a statistician weep with joy, they launched Project Aristotle to study 180 teams and uncover the secret sauce of high performance.

Their hypothesis? It had to be about assembling the right mix of talent. Get the smartest people in the room, add complementary skills, maybe throw in an MBA or two, and voilà—team excellence.

They were utterly wrong.

After crunching all that beautiful data, Google discovered that the No. 1 factor separating good teams from great ones wasn't technical prowess, years of experience, or even having that person who always knows where the good coffee is. It was something simpler and infinitely more profound: Psychological Safety.

The most analytical company on earth discovered that kindness wins.

Teams with higher psychological safety didn't just feel good—they generated more revenue, were rated as effective twice as often by executives, and experienced significantly lower turnover. The data was crystal clear: when people feel safe to speak up, take risks, and be human, everything else follows.

But here's what gets me: we're still treating kindness like it's optional. Like it's some nice-to-have soft skill we'll get to after we handle the "real" business. Meanwhile, science is screaming at us that kindness isn't just good for business—it's essential for human performance.

Let's explore why you should advocate for kindness in your next meeting, conversation, and leadership decision. Because the stakes are higher than you think.

Your Brain on Kindness: The Science That Changes Everything

Here's something that will blow your mind: your brain has a built-in kindness detector. It's called the vagus nerve, and neuroscientist Stephen Porges refers to it as "the nerve of compassion." This isn't some woo-woo theory—this is neuroscience.

When you witness or experience kindness, your vagus nerve lights up like a Christmas tree. It reduces your heart rate, stimulates communication, and connects directly to your oxytocin system—that's the hormone that makes you feel bonded and trusting. It's your nervous system’s direct hotline to human connection.

But wait, there's more. (I know, I sound like an infomercial, but stick with me.)

You also have these incredible things called mirror neurons scattered throughout your brain. These little cellular superstars fire when you act AND when you watch someone else perform the same action. They're your brain's empathy infrastructure, enabling instant understanding without needing conscious thought.

When your colleague looks frustrated during a meeting, your mirror neurons fire as if you're experiencing that frustration yourself. When someone smiles at you, your brain mirrors that joy. We don't just observe emotions—we experience them secondhand, automatically.

This isn't accidental. Charles Darwin figured this out back in 1871 when he wrote that communities with the most sympathetic members would "flourish the best." We evolved to cooperate, to care, to connect. Kindness isn't a luxury evolution tacked on after we figured out opposable thumbs—it's our survival software.

Think about it: the ancestors who could read emotional cues, form alliances, and work together were the ones who didn't get eaten by saber-toothed tigers. The jerks? Natural selection took care of them.

And here's the kicker—this biological kindness system is trainable. Neuroplasticity means you can rewire your brain for greater empathy and connection. Studies show that loving-kindness meditation, mindfulness training, and even regular acts of kindness strengthen the neural pathways that make us more compassionate.

But kindness isn't just changing your brain—it's changing your body in ways that would make any wellness guru proud.

The Physical ROI of Being Human

I always tell my kids kindness is a muscle, and flexing it is good for you. Well, science backs that up. Acts of kindness trigger a neurochemical feel-good cocktail that includes oxytocin, dopamine, and serotonin—essentially giving you a natural high. But the effects extend far beyond feeling good.

Volunteers have lower markers of inflammation, such as C-reactive protein, and a 4-week kindness exercise has been shown to decrease stress-related inflammatory genes. Translation: kindness is anti-aging. People who consistently practice kindness have 23% lower cortisol levels (the stress hormone) and age more slowly than the average person.

And the longevity research? It's mind-blowing. People 55 and older who volunteer for two or more organizations have a 44% lower likelihood of dying early—that's twice the protective effect of aspirin for heart disease.

But here's where it gets exciting for your next meeting: the helper's high shows that when you're kind to someone else, your brain's reward centers light up as if you were receiving the kindness, not giving it. Being kind literally feels as good as receiving kindness.

The catch? These effects only last 3-4 minutes biochemically, which means kindness needs to be a practice, not a one-off gesture. You can't just be nice once and coast on the neurochemical benefits for a month.

This is why the meeting where everyone feels heard and valued leaves you energized, while the one where people talk over each other leaves you drained. Your nervous system is giving you real-time feedback about the quality of human connection happening around you.

The Business Case: When Kindness Meets the Bottom Line

Now let's talk numbers.

Ninety-three percent of business leaders agree that psychological safety enhances productivity and innovation. Not 93% of HR professionals or wellness coaches — business leaders. The people responsible for quarterly results and competitive advantage.

Companies report a 230% average return on investment in psychological safety initiatives. In perspective: if you invested $1,000 in creating a more psychologically safe workplace, you'd see $2,300 in returns. Try finding that ROI in your stock portfolio.

Teams with high psychological safety show 76% more engagement and 27% lower turnover risk. When you consider that replacing an employee can cost 50-200% of their annual salary, those retention numbers alone can fund a significant number of kindness initiatives.

But here's the reality check: only 26% of leaders create psychological safety for their teams. That means 74% of leaders are leaving massive performance gains on the table because they haven't figured out that treating people with kindness and respect isn't soft—it's strategic.

When psychological safety is high, only 3% of employees plan to quit, compared to 12% when it's low. Workers who experience psychological safety report significantly more positive experiences, including higher overall job satisfaction and better relationships with colleagues, as well as fewer adverse outcomes, such as emotional exhaustion and workplace burnout.

The cost of getting this wrong? 89% of workers in toxic environments report lower psychological safety. A lack of psychological safety can exacerbate employees' mental health symptoms and increase the likelihood of job-related errors, injuries, workplace violence, and physical safety violations.

And let's be honest about what psychological safety means in practice. It's not about everyone being nice all the time—it's about people feeling free to brainstorm out loud, voice half-finished thoughts, openly challenge the status quo, and work through disagreements, knowing that leaders value honesty and trust.

This is kindness in action: creating space for people to be human, make mistakes, and contribute their whole selves without fear of humiliation or retaliation.

What This Means for Your Next Meeting

So here's my challenge for you: your next meeting is a laboratory for kindness. Not the saccharine, everybody-gets-a-trophy kind —but the fierce, brave kind that creates the conditions for people to become their best.

Start by asking yourself: Are people bringing their full intelligence to this conversation, or are they playing it safe? Are the best ideas surfacing, or are people keeping their most creative thoughts to themselves because they're not sure how they'll be received?

Research indicates that teams with high psychological safety exhibit higher performance levels and lower levels of interpersonal conflict. This isn't about being touchy-feely —it's about unlocking the collective genius in the room.

Here's what fighting for kindness looks like in practice: 

  • Start your meeting by acknowledging that you want to hear different perspectives.
  • When someone shares a half-formed idea, respond with curiosity instead of judgment. 
  • When mistakes come up, frame them as learning opportunities rather than reasons for shame.

Because here's the thing: psychological safety is one of the three things employees value most in today's workplace (84%), barely trailing regular pay raises (86%). Your people are already telling you what they need to do their best work.

The leaders who get this—who understand that kindness isn't weakness but fundamental human performance technology—they're not just creating better workplaces. They're creating conditions for breakthroughs and growth.

In a world that often depletes the essential nutrients for human flourishing, offering psychological safety isn't just good leadership. It's revolution for human evolution.

Your next meeting is waiting. In what ways will you fight for kindness?

Research References

Google's Project Aristotle & Psychological Safety:

Neuroscience of Kindness & Vagus Nerve:

  • Porges, S. W. (2011). The Polyvagal Theory: Neurophysiological foundations of emotions, attachment, communication, and self-regulation. W. W. Norton & Company.
  • Kok, B. E., Coffey, K. A., Cohn, M. A., Catalino, L. I., Vacharkulksemsuk, T., Algoe, S. B., ... & Fredrickson, B. L. (2013). "How positive emotions build physical health: perceived positive social connections account for the upward spiral between positive emotions and vagal tone." Psychological Science, 24(7), 1123-1132. https://pubmed.ncbi.nlm.nih.gov/23649562/

Mirror Neurons & Empathy:

  • Rizzolatti, G., & Craighero, L. (2004). "The mirror-neuron system." Annual Review of Neuroscience, 27, 169-192.
  • Shamay-Tsoory, S. G. (2011). "The neural bases for empathy." The Neuroscientist, 17(1), 18-24.

Health Benefits of Kindness:

Business Impact & ROI Statistics: