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What Is Coaching in the Workplace and When Organizations Should Invest in It

Workplace Coaching
|
February 9, 2026
by:
Nikka Santos

Key Takeaways

  • Coaching supports growth through reflection and accountability—not fixing people.
  • It strengthens leadership, communication, and performance from the inside out.
  • Coaching works best when aligned with real organizational needs.
  • Long-term commitment leads to meaningful, lasting change.

Work has changed. Roles shift faster, expectations are higher, and leaders are asked to do more with less. Many organizations respond with new tools, new systems, or more training.

Yet something is often missing—the space for people to think, reflect, and grow in real time.

That's where coaching in the workplace comes in.

What Coaching Actually Is (And Isn't)

Coaching in the workplace is a structured conversation that helps employees reflect, learn, and improve their performance. A coach doesn't hand out step-by-step instructions or quick answers. Instead, they ask thoughtful questions that help people identify patterns, test assumptions, and make better decisions.

Think of it this way: training teaches people what to do. Managing tells people when and how. Coaching helps people understand how they think about their work—so they can do it better.

Or, as I like to tell my clients: coaching strengthens your inner skills so you can use your outer skills more effectively.

At its core, workplace coaching supports growth through awareness and accountability. It's not therapy. It's not consulting. And it's definitely not about "fixing" anyone.

How It Works in Practice

Most coaching occurs through one-on-one or small-group sessions, grounded in real-world work situations. A typical coaching conversation moves through a few key phases.

First, the coach and employee clarify what matters most—improving leadership presence, handling conflict, managing stress during change, or something else entirely.

Second, the coach helps the employee reflect on what's happening now. This includes the thoughts, habits, emotions, and behaviors that shape how they show up.

Third, the employee explores options and commits to action. The coach supports follow-through and learning over time.

Here's what makes this different from a good pep talk: coaching is ongoing and goes deep. Progress builds through regular reflection and practice—not a single conversation.

Coaching vs. Managing vs. Mentoring

These three roles are often confused, but they serve different purposes.

Managing focuses on getting work done—assigning tasks, tracking progress, and making decisions. It's necessary and important.

Mentoring focuses on sharing wisdom. A mentor draws from their own experience to guide someone along a similar path.

Coaching focuses on thinking and growth. A coach helps someone discover their own insights, build self-trust, and develop the capacity to navigate challenges independently.

The most effective leaders move between all three roles. Coaching becomes especially valuable when the goal is long-term development—not a short-term fix.

Why Organizations Invest in Coaching

This isn't just anecdotal—the research is clear. A landmark meta-analysis published in The Journal of Positive Psychology examined coaching across 18 studies and found significant positive effects across all outcome categories, including performance and skills, well-being, coping, and work attitudes¹. A more recent meta-analysis in the Academy of Management Learning & Education—using only randomized controlled trials, the gold standard of research design—confirmed a statistically significant effect of coaching on leadership and personal outcomes².

In other words, coaching works.

Here's what that looks like in practice—and what I see most often with my clients.

Performance that's sustainable, not forced. Coaching helps people identify what's getting in their way—unclear priorities, unhelpful habits, self-doubt. When they see these patterns, they can change them. And because the insight comes from within, the change sticks. The research backs this up: coaching produced its strongest effects on goal-directed self-regulation and goal attainment¹—the very skills that drive sustained performance.

Stronger leadership from the inside out. Leadership isn't just strategy. It's self-awareness, communication, and emotional regulation. Coaching helps leaders notice how they show up under pressure and how their behavior ripples through their teams. This leads to better decision-making and stronger relationships.

Higher engagement and retention. When people feel heard and supported, they stay. Coaching signals that the organization cares about growth—not just output. Employees who receive coaching consistently report higher motivation and commitment—a finding reflected in the significant positive effects on work attitudes found across multiple studies¹.

Better communication and collaboration. Coaching improves how people listen, speak, and respond. Over time, this leads to braver, healthier conversations, fewer unresolved conflicts, and teams that trust each other more deeply.

Types of Coaching Used in the Workplace

Not all coaching looks the same. Different goals call for different approaches.

Executive coaching supports senior leaders navigating complex decisions, visibility, and organizational responsibility. Leadership coaching helps managers and emerging leaders step into their roles with clarity and confidence. Team coaching focuses on how a group works together—building trust, alignment, and the ability to handle tension productively. Performance coaching targets specific skills such as time management, feedback, and decision-making. Career coaching helps employees think through growth paths and next steps.

The right type depends on where your people are and what they need.

When Organizations Should Invest

Coaching is most effective when it's aligned with real, present needs. Here are the moments I've found it matters most.

During change or growth. Change creates uncertainty. Coaching helps people process transitions, adapt more quickly, and stay grounded as everything around them shifts.

When leaders are stretched thin. High-performing leaders often carry a heavy load without a space to process it. Coaching gives them room to think clearly—and helps prevent the burnout that erodes good leadership over time.

When engagement starts dropping. Low engagement is often the first signal that something needs attention. Coaching can address issues early by restoring connection and purpose before people decide to leave.

When preparing future leaders. Coaching supports leadership readiness by helping high-potential employees develop self-awareness and confidence before stepping into bigger roles—not after.

The Emotional Intelligence Connection

Emotional intelligence—the ability to understand and manage emotions, both your own and others'—is one of the most critical skills in modern workplaces. And it's one of the areas where coaching has the most impact.

Coaching builds emotional intelligence by helping people notice their emotional patterns: how they react to stress, feedback, or uncertainty. With practice, employees learn to pause, reflect, and respond more thoughtfully rather than react on autopilot.

If you've read my piece on the neuroscience of listening, you'll recognize this. Our brains default to protective mode under pressure. Coaching helps people recognize when that's happening—and choose a different response.

Measuring the Impact

Organizations often ask: how do we know coaching is working?

While coaching is deeply personal, its impact can be tracked. Common measures include performance metrics, engagement scores, and retention rates. Qualitative feedback matters too—leaders often report clearer thinking, better communication, and increased confidence after coaching.

But the most important measure? Sustained behavior change over time. Not just a good week after a session—real, lasting shifts in how people lead, communicate, and show up.

Common Challenges (and How to Navigate Them)

Like any meaningful investment, coaching comes with challenges.

Some employees resist at first—often because they misunderstand what coaching is. (It's not remedial. It's developmental.) Clear communication about the purpose and process helps.

Another common pitfall is expecting quick results. Coaching works best when organizations commit to the process, not just the outcome. Think of it like physical fitness: one session won't transform you, but consistent effort over time absolutely will.

Finally, quality matters. Choosing trained, credentialed coaches—people with skill, presence, and strong ethics—makes all the difference.

Is Coaching Right for Your Organization?

Workplace coaching isn't about having all the answers. It's about creating the space for better questions.

When organizations invest in coaching, they invest in how people think, lead, and connect. Over time, this shapes culture, performance, and trust in ways that training alone simply can't.

If you're curious about whether coaching is the right fit, start with a conversation. Explore what your leaders and teams need now—and what kind of support would help them grow.

Ready to explore workplace coaching for your organization? Schedule a coaching readiness call and take the first step toward stronger leaders and healthier teams.

Frequently Asked Questions

How is coaching different from managing?

Managing focuses on tasks, deadlines, and outcomes. Coaching focuses on how people think, behave, and grow—so they can perform better over time.

Who benefits from workplace coaching?

Leaders, teams, and employees at all levels. It supports high performers as much as it does those navigating new roles or challenges.

How often should coaching happen?

Most organizations find that a cadence of every two to four weeks works well. That rhythm allows enough time for reflection and real-world practice between sessions.

How long does a coaching engagement last?

Typically, three to twelve months, depending on goals, scope, and the depth of change an organization is working toward.

How do you know if coaching is working?

Look for improved performance, stronger leadership behaviors, and higher engagement. Sustained behavior change and positive feedback from participants are strong indicators.

Sources

1. Theeboom, T., Beersma, B., & van Vianen, A. E. M. (2014). Does coaching work? A meta-analysis on the effects of coaching on individual-level outcomes in an organizational context. The Journal of Positive Psychology, 9(1), 1–18.

2. De Haan, E., Molyn, J., & Nilsson, V. O. (2023). What can we know about the effectiveness of coaching? A meta-analysis based only on randomized controlled trial studies. Academy of Management Learning & Education, 22(4), 563–588.